Future Proof: How to Create a Lead Scoring Model That Scales

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Future Proof: How to Create a Lead Scoring Model That Scales

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In this session, you'll learn how to partner with the right stakeholders to make decisions that are aligned across the business, lessons the Adobe Marketo Engage operations team has learned so you don't make the same mistakes, and how to plan for a scoring model that will scale.

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caas:content-type/webinar

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caas:role/feature-evaluator,caas:related-product/marketo-engage,caas:role/decision-maker,caas:role/vision-leader,caas:role/marketing,caas:products/adobe-real-time-cdp,caas:business-unit/experience-cloud,caas:content-type/webinar,caas:role/digital,caas:role/commerce,caas:role/it,caas:business-size/enterprise,caas:cta/watch-now