Personalize citizen outreach and engagement.

The people you serve expect the same digital experiences they get every day. They want online interactions that are personal, seamless, and easy to access from any device. Watch the Symposium panel discuss how to identify, segment, and personalize citizen and employee communication.

Deliver your message on any channel — online and offline.

Citizens expect personal and relevant communications across email, mobile, social media, and direct mail. Modernize your outreach with Adobe to reach the right person, on the right channel, and at the right time.

• Create, manage, and deliver cross-channel communications all in one place.

• Manage and optimize the customer journey across channels — offline and online.

• Use centralized creative asset management and analytics across channels to speed workflows.

• Improve citizen experiences with one-to-one personalized content.

Devliver your message on any channel

Successful citizen communication — all channels, no roadblocks.

Everyone communicates in different ways. But we can help you learn how to master them all. Forrester recently named us a Leader in cross-channel campaign management. Read what they had to say.


“Adobe is constantly setting the bar higher for analytics and personalization success. With Adobe Experience Cloud, we can do more to orchestrate better experiences for tens of millions of customers.”

Stuart Irvine, Analytics and Optimization Lead, Heathrow Airport

Additional Resources



Sie können Ihre Reichweite effektiv vergrößern, indem Sie Ihre E-Mails abhängig vom Nutzerverhalten und Timing personalisieren.

Citizen Journey.

Citizen Journey.

Machen Sie sich mit der Citizen Journey Ihrer Bürger vertraut, damit Sie über E-Mail, Mobile, Offline und andere Kanäle die richtigen Personen zum richtigen Zeitpunkt ansprechen.



Synchronisieren Sie Ihre Kommunikationsaktivitäten, um Ihren Zielgruppen ein positives und zufriedenstellendes Erlebnis mit Ihrer Behörde zu bieten.

Finden wir gemeinsam heraus, wie Adobe eurer Einrichtung helfen kann.