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The brands putting customer trust front and centre
Recent research from Adobe shows, 7 in 10 European customers are more likely to buy from a brand they trust, and 49% will not shop again with a brand they do not. We hear from th…
STV push notification conversion rate grew from 3% to 26%
STV increases revenue and attracts viewers with compelling customer experiences driven by Adobe Analytics for Video.
What is the digital economy? Definition, importance and examples
The digital economy includes economic activity happening online from ecommerce to search engines. As digital transformation increasingly shapes society, so will the digital econo…
