Have you ever been tasked with producing or updating your company's marketing strategy? It's easy to get overwhelmed with information and advice — should you focus on making splashy signage, talking to potential leads at an industry event or developing an exclusively digital strategy?
Fortunately there are two universal marketing concepts that can help you to limit your scope: inbound and outbound marketing. These are two of the most common overarching marketing strategies and they each have distinct applications, benefits and challenges. In this article, we'll explore an overview of inbound and outbound marketing, give examples of how to apply each strategy and provide the pros and cons of each method.