How to balance process and creativity for better results
Creatives despise process. It's no secret. They associate the word with spending hours tediously tracking every little detail on an Excel spreadsheet while their creative minds—and their creative products—die slow, painful deaths.
Though it might be easy to think that some process is better than no process, chaotic and disorganised processes can also inflict more damage than good. The key to success is creating a functional partnership between process and creative time.
Read this ebook to learn about five principles that are integral to successfully managing the creative process with out sacrificing creativity or speed. These principles and best practices will help your creative team:
- Increase speed to market through standardising processes
- Gain more trust from internal clients through on-time delivery
- Improve workflow visibility for better collaborative creativity
- Speed up processes to gain time for creative work