From choosing Adobe to Salesforce, your martech strategy matters. Teams that develop a vision for how their martech stack will evolve to meet future business needs are more adept to change. In order to help you to develop the best martech stack to meet your team's personal needs and your marketing department's, we created a whitepaper with six actionable steps to get you started.
In the following whitepaper, you'll see how to:
- Craft a martech vision
- Consolidate and centralise current tools
- Document your ideal marketing work process
- Map your existing tools to your workflow
- Conduct a gap analysis
- Prioritise best next actions