A Credible Framework for Marketing Measurement

As marketers, we are intimately aware of how much marketing activities matter.But marketinghas long struggled with a crisis of credibility, which is why developing a framework for marketing measurement iscritical to proving impact on pipeline and revenue.

In this worksheet, you'll learn:

• Which metrics to measure and report on and why they are significant
• Questions to answer when developing your marketing measurement framework
• How to concisely connect marketing efforts/activities to the bottom line