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2023 Digital Trends — Financial Services
Learn about current trends shaping the financial service industry's development of ultra-personalised customer experiences in this annual research from Adobe and Econsultancy.
Adobe: UK Consumers rack up £4.9 billion ‘Buy-Now-Pay-Later’ Debt in first four months of 2023
The latest Adobe Digital Economy Index data from the UK, based on Adobe Analytics data, revealed that UK consumers have racked up a total of £5bn in Buy Now Pay Later debt since …
The brands putting customer trust front and centre
Recent research from Adobe shows, 7 in 10 European customers are more likely to buy from a brand they trust, and 49% will not shop again with a brand they do not. We hear from th…
Assemble on-brand, production-ready content.
Move from fragmented workflows to production-ready content with precision. Discover Instruct to Assemble in Adobe Brand Intelligence.
AI is the new shop front. Is your catalogue ready?
Shopping is moving to conversational AI. Discover how agentic AI in Adobe Commerce helps your products get found and recommended.
How to launch a new product without historical data.
Learn how marketers can use proxy data and predictive modelling to plan a new product launch before historical data exists.
A/B testing landing pages for AI-referred visitors.
Traditional A/B testing wasn’t built for AI-driven discovery. Learn how to test intent alignment, context and adaptive experiences.
AI handles busy work, humans control quality.
Learn how AI improves SEO outcomes by automating manual tasks, identifying improvement opportunities and supporting better decisions.
Connect your AI tools with Marketo Engage.
Learn how the Marketo Engage MCP server gives AI tools a direct, governed connection to investigate, build, validate and optimise work.
Agentic AI for workflow execution.
Discover the limitations of generative AI and how agentic AI enables workflow orchestration and execution at scale.
Take an interactive tour of Adobe Brand Visibility.
Elevate your brand authority and visibility with a generative AI search and discovery optimisation solution.
ServiceNow’s playbook for agent-based marketing.
Discover how ServiceNow scales personalised experiences with Adobe AI solutions.