Marketing attribution — models and best practices
Learn about marketing attribution and the pros and cons of marketing attribution models. Practice and learn marketing attribution with Adobe Analytics.
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Silversea Cruises increases site conversion by 20%
Silversea Cruises creates tailored digital experiences using Adobe Experience Cloud
The brands putting customer trust front and centre
Recent research from Adobe shows, 7 in 10 European customers are more likely to buy from a brand they trust, and 49% will not shop again with a brand they do not. We hear from th…