Curating a seamless customer experience is challenging when your customers constantly move between desktop, mobile, and wearable devices. But with customer journey analytics, you can connect data from multiple devices to understand your customers better.
Read Breathe New Life Into the Customer Journey to learn about the following:
- Using analytics to integrate customers’ online and offline experiences
- Collaborating across your organisation to make the customer journey a success
- Getting to know customers across devices — even if they don’t log in
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