To deliver exceptional cross-channel experiences, you need more than the right technology. You also need the right people, processes, and organisational structure. Learn how to chart a course that will help you get the most from your marketing technology in our article, Charting a Course for an Exceptional Customer Experience.
You’ll learn the following best practices:
- How to cultivate the right skills and talents
- How to increase internal cross-channel collaboration
- How to use external resources to support change management
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