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REPORT
This year's report explores how generative and agentic AI shape experiences, highlights gaps and offers insights to help brands keep pace.
STV push notification conversion rate grew from 3% to 26%
STV increases revenue and attracts viewers with compelling customer experiences driven by Adobe Analytics for Video.
Tesco Mobile delivers continuous improvement for mobile customers.
Tesco Mobile meets the high customer expectations with seamless digital customer experiences powered by Adobe Commerce.
BBVA delivers personalised experiences with Adobe Experience Cloud.
BBVA delivers personalised experiences with Adobe Experience Cloud
Adobe: A leader in customer analytics tech.
Explore why Adobe is a Leader in The Forrester Wave™ Customer Analytics Technologies Q2 2026
Adobe helps you to understand how AI views your site.
Generative AI is redefining how people discover content. Here's what that means for your website — and how to check if you're ready.
Adobe Brand Visibility: A unified GEO platform.
Learn how Adobe Brand Visibility unifies intelligence, execution and attribution to help enterprise brands improve and measure AI visibility.
Introducing ‘Simulate’ in Adobe Brand Intelligence.
Learn how to embed insight into your workflows and discover what content resonates with your audience before campaigns go live.
Adobe and The Trade Desk partner on new integrations.
Discover how Adobe Real-Time CDP and The Trade Desk help brands activate paid media signals across owned channels, in a privacy-first way.
Walt Disney Imagineering accelerates immersive storytelling with AI.
Walt Disney Imagineering uses Adobe Firefly Foundry to speed immersive design workflows.
Increasing AI comprehension with entity linking.
Explore how entity linking enables LLMs and agents to understand queries with contextual clarity and generate accurate, relevant outputs.
Adobe and LinkedIn: AI skills for marketers.
Adobe’s Rachel Thornton and LinkedIn’s Jessica Jensen strike a conversation on their unique AI skills initiative for marketers.
Adobe expands regional data storage.
New data centres in Canada and Australia will support local storage for eligible Adobe Acrobat and Adobe Express content.
