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This year's report explores how generative and agentic AI shape experiences, highlights gaps and offers insights to help brands keep pace.

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  • Email best practices for government

    Is your team or agency optimising your email campaigns and operations? Here are some email best practices.

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  • Signify increases net merchandised value by 55%.

    Signify delivers personalised journeys and ecommerce for its millions of global consumers.

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  • Adobe Analytics: UK Consumers Increase Online Spend as Prices Drop for First Time Since October 2021

    Adobe Analytics reveals the first year-on-year price decrease in essential items in over two years, and online grocery prices in the UK 1.2% cheaper during February 2024, when co…

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  • A/B testing landing pages for AI-referred visitors.

    Traditional A/B testing wasn’t built for AI-driven discovery. Learn how to test intent alignment, context and adaptive experiences.

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  • AI handles busy work, humans control quality.

    Learn how AI improves SEO outcomes by automating manual tasks, identifying improvement opportunities and supporting better decisions.

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  • Connect your AI tools with Marketo Engage.

    Learn how the Marketo Engage MCP server gives AI tools a direct, governed connection to investigate, build, validate and optimise work.

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  • Agentic AI for workflow execution.

    Discover the limitations of generative AI and how agentic AI enables workflow orchestration and execution at scale.

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  • Take an interactive tour of Adobe Brand Visibility.

    Elevate your brand authority and visibility with a generative AI search and discovery optimisation solution.

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  • AI is the new shop front. Is your catalogue ready?

    Shopping is moving to conversational AI. Discover how agentic AI in Adobe Commerce helps your products get found and recommended.

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  • ServiceNow’s playbook for agent-based marketing.

    Discover how ServiceNow scales personalised experiences with Adobe AI solutions.

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  • Continuously optimise ads for better performance.

    Refresh creative faster, test new variations and optimise campaigns continuously with Adobe GenStudio for Performance Marketing MCP server.

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  • Comparing leading LLMs for enterprise use cases.

    Explore how ChatGPT, Gemini, Claude and Llama perform across functions like research, coding, customer service and business automation.

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1 - 9 of 2456 results