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Adobe Resource Center

Enterprise-level marketing resources, tools, videos, webinars, and more. Discover content tailored to your business goals by product, industry, or type.

REPORT

This year's report explores how generative and agentic AI shape experiences, highlights gaps and offers insights to help brands keep pace.

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ARTICLE

Latest innovations in Adobe GenStudio for Performance Marketing.

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  • The brands putting customer trust front and centre

    Recent research from Adobe shows, 7 in 10 European customers are more likely to buy from a brand they trust, and 49% will not shop again with a brand they do not. We hear from th…

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  • Heathrow Airport increases average spend/customer by 60%

    Heathrow Airport achieves higher average spend per customer and higher email click-through rates by using Adobe Experience Cloud. Read their story to learn more.

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  • Why Voice Technology Talks Directly to Customer Loyalty and Brand Trust

    By 2020, over 50% of online search­es will be con­duct­ed via voice devices. Retail mar­keters are already treat­ing voice tech­nol­o­gy as a poten­tial­ly rev­o­lu­tion­ary way …

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2456 results

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  • A/B testing landing pages for AI-referred visitors.

    Traditional A/B testing wasn’t built for AI-driven discovery. Learn how to test intent alignment, context and adaptive experiences.

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  • AI handles busy work, humans control quality.

    Learn how AI improves SEO outcomes by automating manual tasks, identifying improvement opportunities and supporting better decisions.

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  • Connect your AI tools with Marketo Engage.

    Learn how the Marketo Engage MCP server gives AI tools a direct, governed connection to investigate, build, validate and optimise work.

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  • Agentic AI for workflow execution.

    Discover the limitations of generative AI and how agentic AI enables workflow orchestration and execution at scale.

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  • Take an interactive tour of Adobe Brand Visibility.

    Elevate your brand authority and visibility with a generative AI search and discovery optimisation solution.

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  • AI is the new shop front. Is your catalogue ready?

    Shopping is moving to conversational AI. Discover how agentic AI in Adobe Commerce helps your products get found and recommended.

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  • ServiceNow’s playbook for agent-based marketing.

    Discover how ServiceNow scales personalised experiences with Adobe AI solutions.

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  • Continuously optimise ads for better performance.

    Refresh creative faster, test new variations and optimise campaigns continuously with Adobe GenStudio for Performance Marketing MCP server.

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  • Comparing leading LLMs for enterprise use cases.

    Explore how ChatGPT, Gemini, Claude and Llama perform across functions like research, coding, customer service and business automation.

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1 - 9 of 2456 results