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Adobe Resource Center

Enterprise-level marketing resources, tools, videos, webinars, and more. Discover content tailored to your business goals by product, industry, or type.

REPORT

This year's report explores how generative and agentic AI shape experiences, highlights gaps and offers insights to help brands keep pace.

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ARTICLE

Latest innovations in Adobe GenStudio for Performance Marketing.

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  • Why Voice Technology Talks Directly to Customer Loyalty and Brand Trust

    By 2020, over 50% of online search­es will be con­duct­ed via voice devices. Retail mar­keters are already treat­ing voice tech­nol­o­gy as a poten­tial­ly rev­o­lu­tion­ary way …

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  • Costa Crociere transforms with Adobe.

    Costa Crociere uses Adobe to power real-time personalisation, unify guest data and create seamless, connected experiences from booking to onboard.

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  • Yemeksepeti drives 15% higher overall conversion

    Yemeksepeti improves customer experiences and boost conversion across screens with Adobe Analytics

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2363 results

2363 results

2363 results

  • Lumen scales on-brand content to drive a 44% brand lift

    Lumen Technologies efficiently scales high-quality, brand-aligned content using Adobe Express.

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  • How brands win with human and agent audiences.

    Human, agent and agent-to-agent marketing aren’t separate strategies. There are three modes of engagement every brand needs to navigate.

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  • Intuit reshapes marketing for humans and agents.

    Intuit explores new marketing craft for an AI audience.

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  • Deliver experiences that drive pipeline growth.

    Discover how Adobe’s two powerful tools work together to turn every B2B customer interaction into a confident buying decision.

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  • Embedding ethical AI across the enterprise.

    Discover how Adobe integrates responsible AI into business workflows with transparency, provenance, and trust at the core.

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  • The AI shopping gap — explained.

    Discover how AI agents can nurture customers throughout the purchase journey rather than being a passive interface.

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  • Don’t let sequential product launches cost you.

    See how leading enterprises use tandem launches, digital twins and AI to reduce delays and unlock revenue growth.

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  • Siemens Healthineers boosts marketing relevance with Adobe.

    Siemens Healthineers boosts engagement with 2X open rates using personalised Adobe-powered journeys.

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  • Marketing leaders rethink marketing for humans and AI.

    Brand leaders share how marketing evolves for humans and AI using Adobe solutions.

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1 - 9 of 2363 results