Autumn and winter 2020 present an interesting time to track the shifts of how consumers work, socialise, dress, entertain, eat, learn, and plan for their futures.
Rather than the global, they’ll pay interest to the local — looking to support and find membership in their communities. Instead of luxury and hype, emotion and authenticity will have more weight with consumers who find comfort in products and experiences that feel nostalgic or personable.
2020 has been a year that no one expected. But in the midst of isolation, we are preparing ourselves for the future — a future with the understanding that we all share something that cannot be taken away: creativity and kindness.