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Enterprise-level marketing resources, tools, videos, webinars, and more. Discover content tailored to your business goals by product, industry, or type.

REPORT

This year's report explores how generative and agentic AI shape experiences, highlights gaps and offers insights to help brands keep pace.

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ARTICLE

Latest innovations in Adobe GenStudio for Performance Marketing.

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  • BT sees 17% higher open rates for targeted email and SMS

    Find out more about the Adobe BT case study to see how BT creates personalised campaigns that strengthen customer relationships. Read the report here.

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  • Why Voice Technology Talks Directly to Customer Loyalty and Brand Trust

    By 2020, over 50% of online search­es will be con­duct­ed via voice devices. Retail mar­keters are already treat­ing voice tech­nol­o­gy as a poten­tial­ly rev­o­lu­tion­ary way …

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  • Bupa UK increases response rates by 100%

    Bupa UK uses Adobe Experience Cloud to increase their response rates using data-driven decision-making. Learn more about the power of Experience Cloud in their story.

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2456 results

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  • A/B testing landing pages for AI-referred visitors.

    Traditional A/B testing wasn’t built for AI-driven discovery. Learn how to test intent alignment, context and adaptive experiences.

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  • AI handles busy work, humans control quality.

    Learn how AI improves SEO outcomes by automating manual tasks, identifying improvement opportunities and supporting better decisions.

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  • Connect your AI tools with Marketo Engage.

    Learn how the Marketo Engage MCP server gives AI tools a direct, governed connection to investigate, build, validate and optimise work.

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  • Agentic AI for workflow execution.

    Discover the limitations of generative AI and how agentic AI enables workflow orchestration and execution at scale.

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  • Take an interactive tour of Adobe Brand Visibility.

    Elevate your brand authority and visibility with a generative AI search and discovery optimisation solution.

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  • AI is the new shop front. Is your catalogue ready?

    Shopping is moving to conversational AI. Discover how agentic AI in Adobe Commerce helps your products get found and recommended.

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  • ServiceNow’s playbook for agent-based marketing.

    Discover how ServiceNow scales personalised experiences with Adobe AI solutions.

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  • Continuously optimise ads for better performance.

    Refresh creative faster, test new variations and optimise campaigns continuously with Adobe GenStudio for Performance Marketing MCP server.

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  • Comparing leading LLMs for enterprise use cases.

    Explore how ChatGPT, Gemini, Claude and Llama perform across functions like research, coding, customer service and business automation.

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1 - 9 of 2456 results