Lovesac began to build its new website in late 2019, less than a year before going live on Adobe Commerce. Realising that its previous web platform could no longer support online demand and buyer expectations, the company needed to adapt quickly. Then the COVID-19 pandemic hit in March 2020, driving all of Lovesac’s traffic online and bringing its timelines forward even further.
60% of Lovesac’s buyers were omnichannel shoppers, using both its website and its showrooms during their purchasing journey. But not all of its audience lives within driving distance of Lovesac’s 115 showrooms and until recently the company’s website could not support digital transactions.
As Blue Acorn iCi’s Co-CEO, Chris Guerra, recalls, “Lovesac had an incredible product and a captive audience, but they needed to break down this major barrier in their digital experience to reach every potential buyer." Just as importantly, the company needed to create an online experience to match the luxury feel and premium nature of its sofas.
To that end, Blue Acorn iCi designed a streamlined direct-to-consumer site that brings Lovesac’s showroom experience online, fuelled by Adobe Commerce. The new design highlights educational content to help visitors find, choose and customise their Lovesac Sactionals, including videos, detailed product details and user-generated content from other customers.
But the crown jewel of Lovesac’s new website is an interactive product configurator, powered by ThreeKit, which shoppers can use to design every element of their Sactional on any device, from any location. From the number of sides and seats, to cushion fill materials, to hundreds of covers and accessories, customers have a virtually limitless number of options to play with, allowing them to build and order their dream sofa without leaving their homes.