The 2019 State Of Customer Experience
Customer experience is the name of the game. Organizations across the globe are making formal commitments to place customers at the heart of everything they do, serving relevant, personalized, and in-context communications, products, and services to people where and when they want them.
And the best part: It pays to be customer-centric. Research shows that companies committed to CX have higher brand awareness, higher average order value, higher customer retention, higher return on spend, and higher customer satisfaction rates.
This month CMO.com examines CX from all angles: how to build its framework, who should be on the CX team, customer experience management, and which strategies bring companies the most success. Read on to learn more on why making experience your business is good for business.