Adobe Resource Center

Driving business value from generative AI.

Explore how enterprise leaders are moving beyond AI adoption to transform creative workflows and achieve measurable business impact.

Discover what a great first prompt is all about.

From writing email copy to editing journeys in minutes, learn tips to build a strong prompt in Adobe CX Coworker for teams.

5 CIO questions for agentic AI in marketing.

See what IT will want to know when evaluating an agentic AI solution and how marketers can prepare for those conversations.

AI trends in retail and consumer goods.

Understand the actions retail and consumer goods brands must take to turn AI investment into personalised, consistent, end-to-end shopping experiences.

How Philippine Airlines is embracing AI.

Discover how Philippine Airlines uses AI and Adobe solutions to deliver seamless, personalised travel.

Adobe is a Leader in customer data platforms.

Learn why Adobe is named a Leader in The Forrester Wave™: Customer Data Platforms For B2C, Q3 2026.

Create content that hits all the right emotions.

Discover how connectioneering helps brands create emotionally resonant and authentic visual storytelling throughout the customer journey.

Adobe's vision for modern marketing.

Discover how Adobe unites creativity, data, AI and customer experience to drive business growth.

Forrester recognises Adobe in experience optimisation.

Learn why Adobe is named a Leader in The Forrester Wave™: Experience Optimisation Solutions, Q3 2026 report, recognised for the first time in this evaluation.