Adobe for Business Blog

AI is the new storefront. Is your catalog ready?

Shopping is moving to conversational AI. Discover how agentic AI in Adobe Commerce helps your products get found and recommended.

How to launch a new product without historical data.

Learn how marketers can use proxy data and predictive modeling to plan a new product launch before historical data exists.

The KPIs that define AI search.

Discover how citations, AI share of voice, and sentiment are reshaping search KPIs — and how to measure them.

Improve custom AI model performance with Adobe.

Adobe Firefly Custom Models helps teams scale brand-aligned content creation with controlled access and organization-level isolation.

A/B testing landing pages for AI-referred visitors.

Traditional A/B testing wasn’t built for AI-driven discovery. Learn how to test intent alignment, context, and adaptive experiences.

AI handles busy work, humans control quality.

Learn how AI improves SEO outcomes by automating manual tasks, identifying improvement opportunities, and supporting better decisions.

Connect your AI tools with Marketo Engage.

Learn how the Marketo Engage MCP server gives AI tools a direct, governed connection to investigate, build, validate, and optimize work.

Agentic AI for workflow execution.

Discover the limitations of generative AI and how agentic AI enables workflow orchestration and execution at scale.

ServiceNow’s playbook for agent-based marketing.

Discover how ServiceNow scales personalized experiences with Adobe AI solutions.