Marketo's Secrets to Scalable Demand Generation

About the Article

Operating a successful demand generation programme is a must-have in B2B business. But how do you scale and grow revenue? That's where marketing automation comes in. Through marketing automation, you can streamline routine processes to be less “manual” and turn your website into an automated, revenue-making machine. Incorporating automation into your demand generation strategy improves both team productivity as well as your ability to scale across regions.

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