Adobe named a DMP Leader by Forrester.

Once again, Adobe Audience Manager outshines the competition as Forrester names us a leader. When compared to six other well-known solutions, our DMP scored the strongest marks in the categories of strategy, market presence, data management protection, and product flexibility.

Read The Forrester Wave™: Data Management Platforms, Q2 2019 to learn why we're a Leader:

  • We allow you to identify, segment, and activate audiences with precision and confidence.
  • We help you improve and extend experiences and campaigns easily and quickly while supporting your business goals.
  • We enable more effective media buying and consistent marketing across channels.

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