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Adobe Resource Center

Enterprise-level marketing resources, tools, videos, webinars, and more. Discover content tailored to your business goals by product, industry, or type.

REPORT

This year's report explores how generative and agentic AI shape experiences, highlights gaps and offers insights to help brands keep pace.

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ARTICLE

Latest innovations in Adobe GenStudio for Performance Marketing.

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  • SAS improves customer experience and brand loyalty

    Scandinavian Airlines uses Adobe Experience Cloud to improve the customer experience, resulting in frequent flyers who are more loyal to their brand. Read their story.

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  • PRISA personalise experiences across 240 million devices.

    PRISA build a central platform to personalise experiences across 240 million devices with Adobe.

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  • Key examples of data-driven marketing strategies

    5 straight-forward ways to make your marketing more data-driven: personalisation, cross-channel data sharing, using demographic data and more.

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2372 results

2372 results

2372 results

  • How to trust in AI for your document workflows.

    Learn how to evaluate any AI document vendor against a clear security framework and see how Adobe Acrobat Studio meets enterprise-grade standards.

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  • The GEO Imperative: Why Brands Must Optimize for AI Discovery Now

    AI is becoming the new front door to digital experiences. Hear how Heathrow Airport is responding, and see Adobe LLM Optimizer in action.

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  • AI-powered product discovery for Adobe Commerce.

    Use AI-powered search that understands shopper intent, drives conversions and turns dead-end queries into discovery.

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  • Best Buy redesigns marketing for AI-driven discovery.

    Best Buy evolves content and workflows to succeed in AI-driven discovery with Adobe.

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  • How to evaluate AI before you scale it.

    Learn four ways to assess AI solutions before they become part of your workflows, data systems and brand outcomes.

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  • Lumen scales on-brand content to drive a 44% brand lift

    Lumen Technologies efficiently scales high-quality, brand-aligned content using Adobe Express.

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  • How brands win with human and agent audiences.

    Human, agent and agent-to-agent marketing aren’t separate strategies. There are three modes of engagement every brand needs to navigate.

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  • Intuit reshapes marketing for humans and agents.

    Intuit explores new marketing craft for an AI audience.

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  • Deliver experiences that drive pipeline growth.

    Discover how Adobe’s two powerful tools work together to turn every B2B customer interaction into a confident buying decision.

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1 - 9 of 2372 results