See what Adobe MAX means for creative teams.

Best of Adobe MAX 2026 and The New Shape of Creativity.

Live session | Wednesday 25th November, 10:00am GMT

Adobe MAX is the flagship event for creatives, business leaders, and content creators. With so many announcements, product launches and visionary talks, it’s impossible to take it all in. Join Adobe’s experts for the best of MAX 2026: the innovations that matter most to creative and marketing teams, and how to put them to work.

In this session you’ll discover:

• How model choice, customisation and governance can establish a trusted foundation for generative AI
• Ways to combine generative freedom with the precise creative control professionals need
• How teams can capture creative expertise in repeatable workflows and make it accessible across the organisation
• Approaches to delivering production-ready variants, resizes and localisations at scale
• How brand knowledge and audience understanding can be embedded more deeply into creative workflows.

Whether you lead creative, brand, marketing operations or AI transformation, you’ll leave ready to unleash more creativity, produce more content and keep every piece on brand.