Adobe Resource Center

Scale B2B marketing with Adobe Marketo Optimizer.

Learn how Marketo Optimizer turns isolated signals into continuous, cross-channel buyer journeys using your existing Marketo Engage data.

Apply now for 2027 Adobe Experience Maker Awards.

Submissions are open. Apply in up to three of ten categories and earn global recognition for breakthrough work powered by Adobe CX Enterprise.

Reimagine marketing automation with Marketo Engage.

What happens when AI reasons across customer, account and buying-group signals to continuously decide what to do next.

AI and digital trends in the public sector.

Understand how public sector organisations can close AI execution gaps to deliver trusted, citizen-first experiences at scale.

Driving business value from generative AI.

Explore how enterprise leaders are moving beyond AI adoption to transform creative workflows and achieve measurable business impact.

Turn buyer signals into pipeline — fast.

Adobe Marketo Qualifier gives BDRs AI-powered insights and personalised engagement tools to act on buyer interest while it is still high.

Lessons from companies that successfully scale AI.

Explore the five behaviours that help AI Leaders turn pilots into sustained, scalable initiatives and generate greater business value.

Discover what a great first prompt is all about.

From writing email copy to editing journeys in minutes, learn tips to build a strong prompt in Adobe CX Coworker for teams.

5 CIO questions for agentic AI in marketing.

See what IT will want to know when evaluating an agentic AI solution and how marketers can prepare for those conversations.