Trust and transparency in handling customer data
Data is the basis for getting to know your customers better . And just as the customer relationship thrives on trust, the handling of data also requires trusting handling. Transparency and moderate handling of data are the top priorities.
There are various ways for companies to put this principle into practice. It is important to clarify what happens to the data and how it is used. At the same time, the promise should be kept that the experience will be better with more data .
Modern analysis tools, such as Adobe Analytics , can tie together all the data points a company has about its customers into a complete picture. This also includes behaviors across mobile, offline, partner and third-party channels. Customer analysis thus gains a new dimension and provides a deep understanding of what loyal or new customers want .
Learn in this webinar,
- how the responsible use of data strengthens your customer relationships .
- how you combine customer data from different sources into a coherent picture.
- how you use the data obtained in a meaningful and automated way in your customer communication.