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REPORT
This year's report explores how generative and agentic AI shape experiences, highlights gaps and offers insights to help brands keep pace.
Essity completes 70 projects in six months
Essity improves content creation workflow to meet increasing demands with Adobe Workfront
BT sees 17% higher open rates for targeted email and SMS
Find out more about the Adobe BT case study to see how BT creates personalised campaigns that strengthen customer relationships. Read the report here.
How Marriott understands its customers better with Adobe
Have data, will travel. How Marriott is understanding its customers better with Adobe.
Embedding ethical AI across the enterprise.
Discover how Adobe integrates responsible AI into business workflows with transparency, provenance, and trust at the core.
How Vanguard is rethinking discovery for AI agents.
Vanguard builds trusted answers for AI-driven discovery and customer journeys.
Content strategy needs a rethink, not an SEO fix.
Your content has two audiences now — humans and AI agents. Here's why optimising for LLMs demands a content strategy overhaul, not an SEO fix.
Sling TV builds for two purchasing economies.
Sling TV explores how AI agents are reshaping brand discovery and customer journeys.
2026 CX Trends: Personalisation and Customer Comfort with AI
See how AI is reshaping customer experience in 2026 — from AI-powered search to personalised journeys and instant service.
From Insight to Action with Natural Language AI
See how Adobe Acrobat AI Assistant and Acrobat Studio turn enterprise documents into actionable intelligence.
How to evaluate AI features in a learning platform.
Discover the five key considerations that can help you to evaluate AI-powered learning platforms and learn how Adobe Learning Manager offers.
Enabling AI-powered learning on Adobe Learning Manager.
UiPath’s employee, customer and partner academy on Adobe Learning Manager delivers a world-class experience to over 2 million learners.
Lumen builds trust for the AI discovery era.
Lumen builds credibility and relevance in AI search with Adobe LLM Optimizer.
