Scoring Leads and Using Lead Tokens

About the Webinar

Scoring is the key to targeted marketing. In this webinar, you will learn how to create scoring programmes and rank leads accordingly. Whether you call them leads, people or contacts, scoring permits you to measure how customers engage with your marketing programmes. Combine that with customer data like location, title or company and you can create a strong picture of buyer readiness.

Key topics covered include:
• Benefits of lead scoring
• Types of scoring – tracking activities, demographics and behavioural data
• Leveraging a sample scoring worksheet
• Using multiple scoring fields
• Creating common scoring campaigns
• Using scoring tokens
• Importing the scoring programme from the programme library

Duration: 28 minutes