Tech firms invest in CX for happy customers and high ROI.
We commissioned Forrester Consulting to evaluate the role of customer experience (CX) for businesses. We found that top technology firms rely on advanced customer experience tools to deliver increasingly effective, reliable and trustworthy experiences.
Experience-driven tech firms are wired for greater ROI.
79% of B2B technology firms reach high for ROI.
For B2B technology firms, increasing influence and brand reach in the marketplace is a top priority for increasing their ROI in the next 12 months.
78% of B2B tech firms focus on growing revenue.
Top B2B technology firms will prioritise ROI with the use of CX tools so they can get ahead. And stay ahead.
Customer obsession is big for 77% of B2B technology firms.
B2B technology firms that put their customers first experience higher purchasing rates, customer retention and long-term loyalty, as well as superior ROI.
Great cross-channel experiences are the #1 CX initiative.
B2B technology firms deliver highly focused and integrated content and engagement to win over new customers, retain their current ones and boost their ROI.
Read the full study to see how user-focused technology drives ROI.
Our commissioned study, conducted by Forrester Consulting, found that technology businesses experience better ROI when they shift their focus to building great experiences. Read The Business Impact of Investing in Experience: A Spotlight on B2B Technology to learn more.