Adobe Commerce Use Case
Grow your business and reach more customers with advanced B2B tools. Adobe Commerce lets you manage complex catalogs, pricing, and promotions — and empowers your customers with convenient self-service capabilities.
Adobe Commerce makes it easy to deliver sophisticated, personalized experiences that drive conversion, loyalty, and market expansion.
Streamline the creation of B2B buying portals and digitize your ordering process with a robust set of features in Adobe Commerce. Custom requisition lists allow you to provide options for buyers to build, save, and adjust frequently ordered items for faster purchases. Buyers can also shop using established approval workflows and their preferred payment methods – including company credit – for multiple buyers. The result is a convenient, 24/7 purchasing experience for your customers that increases your sales and drives business growth.
Expedite product discovery and drive larger B2B order volumes with AI-powered personalization tools such as search, product recommendations, and category merchandising. Adobe Commerce also lets you tailor content, promotions, and pricing to specific buyers, leading to increased conversion rates and repeat business. Additionally, our self-service sales portal empowers your customers to independently track shipments, view quotes and order history, access invoices, request returns, and manage buyers and permissions.
Broaden your market reach and engage diverse customer bases with support for B2B, D2C, B2B2C, and B2B2B business models — all from one platform. With native B2B and B2C functionality, a flexible catalog model, and support for parent-child account structures, you can embrace multiple sales models, strengthen customer relationships across different segments, and enhance long-term profitability.
