AI Deep Dive: How Data is Powering the eCommerce Experience
About the Webinar
Artificial Intelligence is quickly shaping the future of eCommerce and the most critical element to adopting this technology efficiently lies in the data you collect. But just how does AI work to create the kinds of personalised, relevant online experiences consumers have grown to expect from the brands they love?
Join Magento and our guest presenter, Jan Soerensen, General Manager of North America at Nosto to explore the inner workings of AI and machine learning and discover how Nosto places an emphasis on data to tailor the shopping journey for each and every customer.
During this webinar, you’ll learn:
- What is AI in retail and how it fuels the online shopping journey
- The importance of real-time behavioural data vs. transactional data
- The critical role of humans in a machine-driven ecosystem
- What to look for in an AI vendor, including actionable brand examples illustrating these requirements
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