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REPORT

This year's report explores how generative and agentic AI shape experiences, highlights gaps and offers insights to help brands keep pace.

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Latest innovations in Adobe GenStudio for Performance Marketing.

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  • Cox Communications sees 50% of sales from digital.

    Cox Communications sees big gains in digital channel sales with more tailored experiences.

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  • Deloitte reimagines digital content across 50 regions.

    Deloitte’s content supply chain delivers scalable experiences to engage its diverse audiences.

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  • Deliver personalised ad experiences with Adobe Advertising and Unified ID2.0

    How Adobe Advertising integrates with Unified ID 2.0 to bring even more flexibility to deliver impactful cross-channel advertising campaigns without relying on third-party cookie…

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2448 results

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  • Take an interactive tour of Adobe Brand Visibility.

    Elevate your brand authority and visibility with a generative AI search and discovery optimisation solution.

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  • AI is the new shop front. Is your catalogue ready?

    Shopping is moving to conversational AI. Discover how agentic AI in Adobe Commerce helps your products get found and recommended.

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  • ServiceNow’s playbook for agent-based marketing.

    Discover how ServiceNow scales personalised experiences with Adobe AI solutions.

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  • Comparing leading LLMs for enterprise use cases.

    Explore how ChatGPT, Gemini, Claude and Llama perform across functions like research, coding, customer service and business automation.

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  • The inside story of creative collaboration

    Learn how to evaluate any AI document vendor against a lear security framework and see how Adobe Acrobat Studio meets enterprise-grade standards.

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  • How leading brands put agentic AI to work.

    Merkle, Lenovo and Cox Communications demo Adobe AI across shopping, analytics and content.

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  • How autonomous decisioning is reshaping marketing.

    Build robust and effective AI ecosystems. Here's how leaders can move beyond automation to decision intelligence and agentic implementation.

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  • How to align AI scoring with colour psychology.

    Discover how AI scoring helps marketers validate colour decisions through real-world performance, readability and audience response.

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  • Adobe Acrobat for PDF accessibility.

    Meet PDF accessibility requirements at scale with Adobe Acrobat's AI tagging, compliance checks and automation.

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1 - 9 of 2448 results