LIVE WEBINAR

Behind the campaign: What really happens when creative teams collaborate with AI.

The Inside Track | Wednesday, 12th August | 10:00 - 11:00 BST

Creative work is changing. Not just in how fast it moves, but in how decisions are made. In this live Inside Track session, we’ll take you inside a city-scale campaign delivered across Delhi, where distributed teams collaborated in real time using Adobe Firefly Boards to explore, iterate, and align faster than traditional workflows allow.

Join us on Wednesday 12th August from 10:00am to 11:00am BST for an exclusive discussion exploring how one ambitious project was delivered across continents, time zones and creative disciplines. Hear directly from the people who led the project as they share the decisions, challenges and lessons that shaped the work. You’ll learn:

How distributed teams collaborated at scale
Why AI changed the way creative decisions were made
How teams aligned faster while exploring more ideas
What it takes to move from linear to collaborative creation
How to introduce this way of working into your own team

See how AI changes not just what you create, but where and how creative decisions are made.

Marketo Configurator Monday, 27 July 2026 at 14:51

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Event speakers

Tasnim Bhuiyan

Associate Creative Director at Adobe

Tasnim led the creative ideation side of the campaign, using Firefly Boards for concepting and rapid visual exploration. She will talk through the ideation workflow, including the live Firefly Boards screen-share from the actual campaign.

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