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Adobe Resource Center

Enterprise-level marketing resources, tools, videos, webinars, and more. Discover content tailored to your business goals by product, industry, or type.

REPORT

This year's report explores how generative and agentic AI shape experiences, highlights gaps and offers insights to help brands keep pace.

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ARTICLE

Latest innovations in Adobe GenStudio for Performance Marketing.

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Re-live exclusive insights from industry top leaders.

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  • Most brands aren’t ready for data deprecation. Are you?

    Read A Tale of Two Perceptions: Identity Evolution Edition to understand brand and consumer beliefs about third-party data deprecation as cookies come to an end.

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  • Adobe Analytics — buy now, pay later usage driven by home furnishings and groceries

    Check out some of the most recent findings from the Adobe Digital Price Index and what implications they have for retailers.

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  • Western Digital drives marketing innovation with Adobe

    The manufacturer and direct seller of advanced storage devices adopts a comprehensive suite of Adobe solutions to meet the emerging trends of the digital economy.

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2363 results

2363 results

2363 results

  • Lumen scales on-brand content to drive a 44% brand lift

    Lumen Technologies efficiently scales high-quality, brand-aligned content using Adobe Express.

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  • How brands win with human and agent audiences.

    Human, agent and agent-to-agent marketing aren’t separate strategies. There are three modes of engagement every brand needs to navigate.

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  • Intuit reshapes marketing for humans and agents.

    Intuit explores new marketing craft for an AI audience.

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  • Brand visibility Is the new battleground.

    Content has two audiences now: people and AI agents. Here's why brand visibility is the new game and the infrastructure that wins it.

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  • Deliver experiences that drive pipeline growth.

    Discover how Adobe’s two powerful tools work together to turn every B2B customer interaction into a confident buying decision.

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  • Embedding ethical AI across the enterprise.

    Discover how Adobe integrates responsible AI into business workflows with transparency, provenance, and trust at the core.

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  • The AI shopping gap — explained.

    Discover how AI agents can nurture customers throughout the purchase journey rather than being a passive interface.

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  • Don’t let sequential product launches cost you.

    See how leading enterprises use tandem launches, digital twins and AI to reduce delays and unlock revenue growth.

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  • Siemens Healthineers boosts marketing relevance with Adobe.

    Siemens Healthineers boosts engagement with 2X open rates using personalised Adobe-powered journeys.

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1 - 9 of 2363 results