Adobe (Marketo) recognised as a Leader in Magic Quadrant for our lead management capabilities.

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Year after year, Gartner has named Adobe (Marketo) a Leader in CRM lead management. In our eighth time around, we have the furthest placement in Completeness of Vision and have been recognised in Ability to Execute.

Read the Gartner report Magic Quadrant for CRM Lead Management, 2019, to learn about the following:

  • New and emerging functionalities in CRM lead management applications
  • Evaluations of CRM lead management solutions in the marketplace
  •  Adobe (Marketo) strengths, including reliability, professional services, and our focus on marketing


Fill out the form to view the report.

Gartner, Magic Quadrant for CRM Lead Management Engines, Ilona Hansen, Julian Poulter, Noah Elkin, Christy Ferguson, September 23, 2019.

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Adobe.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organisation and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Marketo Inc., part of Adobe Experience Cloud, was acquired by Adobe in 2018.

As Marketo in Magic Quadrant for CRM Lead Management (2012–2018).

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