Evolution of events

Which changes made in a moment of crisis are now the north star for events? After being displaced by lockdown, the sector has leapt into a digital-first future, taking customer experience with it. Meet VP of Marketing at SplashThat, Sasha Pasulka, and dive into the imperatives now elevating events as part of sales and marketing strategy. Do we still need to invest in upscale physical gatherings? What opportunities await business in a virtual and hybrid world?  

• How to master virtual customer experience
• What B2B can learn from B2C and vice versa
• The tech innovations powering events

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Host: Tina Daheley, journalist and broadcaster
Guest: Sasha Pasulka, VP Marketing, SplashThat