Work Management for Marketers: Work is a tier one asset. Work management is the solution.

About the Report

Marketing work is the primary driver of the digital experience. It’s an essential, business-critical, tier one asset with organisation wide impacts. The most successful leaders treat it that way with a single system for planning, aligning, recording, measuring, and optimising the entire marketing work lifecycle—from ideation to finished goods.

Download this executive brief to learn why marketing success depends on:

• Managing marketing work strategically, like other business-critical functions (Sales, IT, HR, etc.).
• Connecting people, processes, data, and technology in a single system of record.
• Aligning marketing work to goals to prioritise work that matters and empower teams.