Transforming B2B Marketing with Adobe & Accenture Interactive

On-demand podcast  |  35 min  |  Free of charge


We continue to experience unprecedented times which are affecting businesses in many different ways. Companies continue to adapt to new methods of engagement and reach their customers. This episode explores the challenges and opportunities B2B brands are currently facing and explain how Marketo and Magento can be used to address these, and how Adobe and Accenture can help you to achieve better results and experiences.

Watch this on-demand Partner Showcase to:

  • Key customer experience challenges in B2B today  
  • Why digital is a priority for B2B companies
  • How Marketo and Magento can be used to create exceptional experiences
  • How to serve business customers with native B2B functionality

 

Related products:
Marketo, Commerce Cloud

Intended audience:
Anybody involved with optimising B2B Marketing  experiences in your company. Anyone workng with lead generation

Michael Plimsoll

Timo Kohlberg
Senior Manager & EMEA Lead Product Marketing - Customer Journey Management

Timo Kohlberg is a digital marketing and cross-channel campaign management expert, focusing on creation of superior customer experiences. At Adobe, he is leading the Product Marketing in EMEA for the Customer Journey Management portfolio (Adobe Campaign, Marketo Engage and Adobe Experience Platform) managing go-to-market strategy, communication, and business development. Timo is a renowned speaker at leading digital marketing events and congresses, and a thought leader on artificial intelligence, content velocity, customer journey management and mobile marketing strategies in B2B as well as B2C.

Michael Plimsoll

Dorothy Fung
Digital Business Integration Manager - Accenture Interactive

Dorothy works in Marketing Platforms within Accenture Interactive and is the EMEA Marketo Lead with the Adobe Business Group, specialising in Sales and Marketing Operations, Lead Management and GTM Solutions for the B2B sectors. Her experience spans across various MarTech solutions with a strong focus in establishing an ecosystem that supports future proofing business operations through digital transformation to create business values and customer centricity.

Michael Plimsoll

Rajan A.Jha
Digital Commerce Platform Lead - Accenture Interactive

Rajan is leading the Commerce Platforms for Interactive UK&I and has been working in Commerce domain since last 18 yrs. As a Commerce SME, Rajan has delivered the technical solutions, business process definition, discovery and multi-country roll out for Retail, Telecom, Utilities and Pharma clients. Rajan has sound expertise on Adobe Magento, Salesforce Commerce Cloud, SAP Hybris and other commerce platforms.

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