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VIDEO
AI as an accelerant in modern marketing.
Will Brass, Chief Commercial Officer at the Premier League, explains how the future of marketing will reward organisations with strong operational discipline, enabling closer fan engagement in an AI-accelerated world.
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Title
AI as an accelerant for modern marketing.
cardDate
2026-03-30
cardImage
CardDescription
Will Brass, Chief Commercial Officer at the Premier League, shares how AI rewards operational readiness and enables closer fan engagement globally.
primaryTag
caas:content-type/demos-and-videos
Tags
caas:content-type/demos-and-videos, caas:topic/thought-leadership
