Automotive Dialogues: Driving CX

Session 2: Unlocking opportunities through impactful onboarding with smart Europe and BMW.

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On Demand Session

Can digital onboarding experiences fuel customer relationships and revenue?

Petrol or Diesel. eCars or share cars. Updated sensors and updates over the air – modern vehicles have a lot to talk about.

Join us to see how BMW and smart Europe are using digital onboarding to help personalize their customer engagements and digital onboarding discussing topics including:

  • How the onboarding experience can nourish lasting customer relationships.
  • How to educate your customers to unlock new features.
  • How experiences can become business drivers.

Register now to watch the full video session (session length: 26 mins).

Watch now |

Watch the teaser video with Dr. Jens Thiemer. |

Watch the teaser video with Björn Schick.

Join Jan Borgwardt as he discusses digital onboarding with Dr. Jens Thiemer and Björn Schick.
Our guests

Dr. Jens Thiemer

Senior Vice President Customer & Brand

BMW Group

Björn Schick

Chief Experience Officer (CXO)

smart Europe GmbH

Our speaker

Jan Borgwardt

Principal Automotive & Lead Central Europe Adobe Digital Strategy Group


Unlocking opportunities through impactful onboarding.

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