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Rapport

Adobe désigné leader dans le rapport Forrester Wave™

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Adobe figure parmi les leaders dans le rapport The Forrester Wave™: Customer Data Platforms for B2C, Q3 2024. Consultez-le et découvrez les critères qui nous valent cette distinction :

  • Nous excellons en matière de gouvernance des données grâce à des fonctionnalités de gestion des règles, au ciblage des audiences anonymes pour les programmes d’acquisition, à l'orchestration des parcours et à des intégrations permettant d’obtenir des insights.
  • Nous allons au-delà des cas d’usage habituels pour couvrir des aspects tels que les messages intégrés aux paid media, la collaboration sur les données et les indicateurs de mesure.
  • Nous appuyons notre offre sur un vaste écosystème de partenaires.
  • Nous proposons une solution idéale pour orchestrer et personnaliser les parcours client sur tous les canaux.

Graphique « The Forrester Wave Customer Data Platforms For B2C Q3 2024 »

Communiquez-nous vos coordonnées pour accéder au rapport.


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The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024

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