increase in web bookings year over year
products now appearing in Google Shopping for the first time, driving new organic discovery
Launched successfully during peak selling season, with no site outages or store disruptions
Featured products:
“Moving over to a stable foundation on Adobe Commerce as a Cloud Service allows us to scale up in the future.”
Jared Bodeux
Marketing Technology & Innovation Manager, Fountain Tyre
For more than 70 years, Fountain Tyre has helped Canadians stay on the road. With 170 independently operated locations, store-specific pricing, complex service workflows and both retail and commercial customers to support, Fountain Tyre needed more than a traditional e-commerce site. It needed a commerce foundation flexible enough to connect online discovery with in-store service and scalable enough to grow with a major ERP transformation.
That foundation is Adobe Commerce as a Cloud Service.
Fountain Tyre's business model is uniquely complex. Each location operates with its own pricing and tax logic. Customers often begin their journey online: selecting products, checking availability or booking services. This is all before completing work in-store.
To support this model at scale, Fountain Tyre adopted a phased modernisation strategy, beginning with the launch of its commercial catalogue on Adobe Commerce on Cloud and then migrating to Adobe Commerce as a Cloud Service.
For Fountain Tyre, the move to Adobe Commerce as a Cloud Service was about using a foundation that meets their complex pricing and catalogue needs and grows with them in every direction: supporting both B2B and B2C, bridging online and in-store experiences and expanding from a non-transactional catalogue to full commerce when the time was right.
Operating across 170 locations demands precise pricing and operational consistency. Fountain Tyre needed a solution that could seamlessly manage store-specific pricing, regional taxes and service-based add-ons across both digital and physical channels. At the same time, Fountain Tyre manages tens of thousands of products spanning retail and commercial segments, requiring scalable shared pricing models and ERP-driven logic to deliver accurate, location-specific pricing at every store.
The roll-out on Adobe Commerce as a Cloud Service was executed in carefully planned phases. Fountain Tyre began by migrating its existing browse-only B2B catalogue to Adobe Commerce as a Cloud Service, relaunching it as a modern commercial portal. Building on that foundation, the company launched its B2C retail experience, enabling customers to discover products and services, find vehicle-specific fitments and book appointments across all 170 locations. This phased approach minimised risk while establishing a unified commerce platform that serves both commercial and retail customers.
Adobe Commerce as a Cloud Service, combined with Edge Delivery Services, App Builder for extending platform functionality and API Mesh for orchestrating frontend data, gave Fountain Tire the flexibility to build a shop front tailored to their unique business model. This included a vehicle fitment tool allowing customers to shop by year, make and model, an appointment-based booking workflow for in-store service, store-specific pricing logic at every location, real-time inventory visibility and ERP integration via Data Lake, a centralised data layer, to keep product and pricing data accurate nationwide.
Since migrating to Adobe Commerce as a Cloud Service, Fountain Tyre has seen meaningful gains in site performance. On the B2C retail site, Google Lighthouse performance scores improved from 41 on desktop and 37 on mobile to 90 on desktop and 96 on mobile.
The improvement was felt immediately by shops, vendors and customers alike. Where pages once loaded slowly and inconsistently, particularly on mobile, the new site was described by store partners as noticeably faster from day one. The team also gained far more control over content updates, reducing their reliance on developer support for day-to-day changes.
By moving to Adobe Commerce as a Cloud Service, Fountain Tyre exchanged the overhead of manual upgrades and self-managed infrastructure for a platform that updates automatically, scales on-demand and lets their team make changes quickly without touching core code. That stability proved its value almost immediately: the B2C site launched in the middle of Fountain Tyre’s busiest selling season, concurrent with a rolling ERP cutover across dozens of store locations and the post-launch period was, in Jared Bodeux’s words, “one of the most seamless I’ve been a part of."
Fountain Tyre refused to let platform limitations define what was possible. By migrating to Adobe Commerce as a Cloud Service, they built what amounts to 170 unique e-commerce experiences, each with its own pricing, inventory and service offerings, on a single, scalable foundation.
What’s ahead is equally significant. Full transactional capabilities, customer account portals and ERP-synchronised order visibility are all planned for the next stage of implementation, giving shops and customers the end-to-end digital experience they’ve been asking for.
“We have a better performing site and the capability to now do things we couldn’t do before. We’re leading with our best foot.”
Stephanie Proseilo
Director of Brand & Customer Experience, Fountain Tyre
