The new Vink VTS platform, with a full Microsoft Dynamics web-service based integration, went live in May of 2017 after a development period of eight months. For the first time since the company started, Vink VTS was able to take a digital order by e-commerce alone. “We get positive reactions,” says van Koetsveld. “The customers say the site works very well. We also see that the shop converts well and generates additional sales.”
The new solution allows customers to see all deliveries, orders and invoices online — and that’s all orders, not just online ones. They can also see the real-time delivery date of their order, price, handling and transport costs.
The increase of digital orders and reduction of costs were “enormous,” says van Koetsveld. In 2017, after a period of seven months, the new solution was generating 20% of the company’s total sales. Adobe Commerce allows Vink VTS to show real-time information on dynamic pages in under two seconds. With their B2B operations easily accessible online, Vink VTS reduced the load of calls to their internal sales team, while improving online sales and stock inventory turnover.
The success of the Vink VTS webshop was witnessed by other parts of the business, who are now choosing Adobe Commerce as their solution too. “The concept is futureproof,” says van Koetsveld. “The webshop has been built in a scalable way, so we can easily roll out the features and the template if other profit centres in any European country want a webshop.”