Podcast information

In this episode of CMOtalk Klaas and Adam talk to Alexandra Gaillard, VP Global Brand & Marketing at Signify, formerly known as Philips Lighting. Prior to Signify she headed up the global digital marketing team at Philip Morris and she was awarded by DMN as ‘Marketing Woman to Watch’. What does a personalized and digital content marketing approach mean for a business-to-business company such as Signify? What do you really need to produce the best content fast?