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Adobe Resource Center

Enterprise-level marketing resources, tools, videos, webinars, and more. Discover content tailored to your business goals by product, industry, or type.

REPORT

This year's report explores how generative and agentic AI shape experiences, highlights gaps and offers insights to help brands keep pace.

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ARTICLE

Latest innovations in Adobe GenStudio for Performance Marketing.

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  • The brands putting customer trust front and centre

    Recent research from Adobe shows, 7 in 10 European customers are more likely to buy from a brand they trust, and 49% will not shop again with a brand they do not. We hear from th…

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  • Eurobet improves campaign conversions by 20%

    Eurobet increases revenue through improved customer engagement with Adobe Experience Cloud

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  • Silversea Cruises increases site conversion by 20%

    Silversea Cruises creates tailored digital experiences using Adobe Experience Cloud

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172 results

172 results

172 results

  • KPI: definition, types, and how to measure them

    A KPI is a quantifiable measure tied to a strategic objective. Learn how to define, categorise, and govern KPIs that drive decisions across your organisation.

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  • Singapore Tourism Board aligns 7 global marketing sites.

    VisitSingapore.com helps move travellers from browsing to booking with a single content platform that supports its global digital presence.

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  • Celonis turns web performance into growth.

    Celonis rebuilds web experience with Adobe to deliver faster, more relevant customer journeys.

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  • AI shoppers convert 40% better as Prime Day hits $26.4B.

    U.S. shoppers spent a record $26.4 billion during the 2026 Prime Day event, up 9.3% YoY, Adobe reports, with mobile and AI driving growth.

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  • Control your brand narrative in the agentic web.

    Customers are shaping their views via AI before they even reach your site. Own your perception with Adobe Brand Visibility.

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  • Adobe wins 53 TrustRadius Top Rated Awards 2026.

    Adobe earns 53 TrustRadius Top Rated Awards 2026, recognised through verified customer reviews across 12 products.

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  • How AI search is redefining brand visibility.

    AI now shapes discovery before website visits. Learn how AI search changes customer journeys — and what brands must do to stay visible.

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  • Siemens Healthineers boosts marketing relevance with Adobe.

    Siemens Healthineers boosts engagement with 2X open rates using personalised Adobe-powered journeys.

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  • The new ABM: Rewriting B2B marketing.

    Welcome to the new ABM. Agent-Based Marketing - where AI agents reshape how B2B buyers discover, evaluate and choose.

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1 - 9 of 172 results