Survey results show it’s imperative that marketing and IT work together.
We asked CIOs and CMOs a range of in-depth questions about their plans for digital transformation, the value of data, including their take on opportunities arising from GDPR, and for their views on the future of disruptive technologies. Their responses – including the challenges they face and their often differing priorities – make fascinating reading.
One major takeaway is that despite a current lack of synergy in some instances, both groups acknowledge that working together to overcome those challenges confers significant benefits on customers, employees and businesses.
Read Key takeaways from the evolving CIO-CMO relationship to find out how CIO-CMO collaboration can truly revolutionise the customer experience.
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