Survey results show it’s imperative that marketing and IT work together.

Adobe logo

We asked CIOs and CMOs a range of in-depth questions about their plans for digital transformation, the value of data, including their take on opportunities arising from GDPR, and for their views on the future of disruptive technologies. Their responses – including the challenges they face and their often differing priorities – make fascinating reading.

One major takeaway is that despite a current lack of synergy in some instances, both groups acknowledge that working together to overcome those challenges confers significant benefits on customers, employees and businesses.

Read Key takeaways from the evolving CIO-CMO relationship to find out how CIO-CMO collaboration can truly revolutionise the customer experience.

Fill in the form to read the report.

Notice: By supplying my contact information, I authorise Adobe to contact me via email, phone and postal mail about its products and services. [Learn more or opt out]

Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.

© 2019 Adobe Systems Incorporated. All rights reserved.