WEBINAR
Adobe’s Creative Forecast: Trends Shaping 2026
Duration: 1 hour
With the demand for content growing 5x-20x through 2027, it’s more important than ever to understand the visual trends that will resonate in an increasingly crowded creative landscape.
In this session, we’ll give you a first look at the most significant forces shaping design, visual storytelling, and content creation in 2026. Built from Adobe’s global research, evolving marketplace data, and cultural analysis, the annual Creative Trends Report highlights the aesthetics, global drivers, and AI-powered technologies defining how brands connect and creators inspire.
Join this session to:
- Explore how shifts in design, storytelling, and visual language will influence marketing campaigns and creative strategy.
- Gain insights from Adobe and WGSN to support the production of relevant and highly personalised content that engages customers and drives brand loyalty.
- See how Adobe artists and contributing partners are tapping into these trends to create commercially safe, future-ready content for enterprise campaigns.
- Be inspired with a downloadable toolkit of curated imagery, videos, social templates, 3D, and more.
Stay ahead of the curve and learn how to drive creative impact throughout the new year.
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https://video.tv.adobe.com/v/3479944?end=nothing&learn=on&captions=eng
Event speaker
Brenda Milis
Principal, Consumer and Creative Insights
Adobe
Cassandra Napoli
Head of Marketing, Events and Cultural Forecasting
WGSN Insight
Cassandra is a consumer forecaster and digital futurist. With a specialisation in uncovering what makes consumers tick online, her work looks at the evolving nature of human connection and how digital media and technology are reshaping consumer identities and lifestyles.
Cassandra is an accomplished speaker, having appeared at The Cannes Lions International Festival of Creativity in France, NRF’s Big Show in New York, OnBrand in Amsterdam, and Spikes Asia. Her work and opinions have been featured in Forbes, The Guardian, GQ, Vogue Business, Refinery29, BOF and many other major global outlets. Cassandra was named the host of WGSN’s Create Tomorrow podcast in 2024.
Outside of WGSN, Cassandra is an adjunct professor teaching undergraduate courses across a range of disciplines, including trend forecasting, fashion writing and marketing and communication, at Long Island University (where she sits on the advisory board for its fashion programme) and FIDM/Arizona State. She has also been a featured guest lecturer at Domus Academy in Milan and Parsons School of Design in New York City.
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