Adobe on AI Webinar

Navigating AI Adoption Across the Enterprise

Length: 60 mins

As AI technology advances, successful adoption needs more than technical readiness - it requires intentional change management across your organisation. In this session, Adobe experts will share how to prepare your organisation for AI by aligning people, processes, and technology.

We’ll tackle common adoption challenges - from workflow bottlenecks, organisational resistance, and uncertainty around where AI fits - and share actionable strategies for driving business value through thoughtful implementation. Learn how to turn transformation into tangible business outcomes.

In this session, we’ll showcase:

How to prepare your organisation for AI success with a strong change management foundation

Lessons and strategies from Adobe leaders on navigating their own organisational transformation with AI.

Adobe’s newest agentic AI technology: what Adobe’s AI agents do and how they plug into existing workflows for better customer experience orchestration.

Whether you're starting your AI journey or scaling existing efforts, this session will help you navigate the human side of AI adoption and unlock its full potential across your organisation.

Marketo Configurator Wednesday, November 26, 2025 at 12:19

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https://video.tv.adobe.com/v/3477254?end=nothing&learn=on&captions=eng

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Event speakers

Liam Elliott

Global Experience Strategist

Adobe

Liam is Global Experience Strategist at Adobe, with over a decade of experience applying human-centred approaches to guide teams through digital transformation, change management, and adoption of emerging technologies. Since joining Adobe in 2022, his work has spanned major brands across entertainment, financial services, healthcare, and technology sectors, with a primary focus on EMEA. He holds a Master's degree from the London School of Economics. Current areas of focus include applied AI, experience design, and innovation strategy.

Quentin Derome
Director, Practice lead, Digital Strategy Group
Adobe

Quentin Derome leads Adobe’s Digital Strategy Group for the Telecommunications, Media, Entertainment & B2B Industries across Europe, driving transformative initiatives for some of the region's most dynamic companies. His role focuses on guiding clients in prioritising strategic investments, enabling them to innovate, maximize value, and achieve their vision for exceptional customer experiences. Quentin is based in London and brings 20+ years experience advising Media & Communications clients across Europe, Asia & the Middle East.

Gemma Carver

Digital Strategy Lead

Adobe

Gemma is a technology and digital expert with more than 20 years experience working in technology and consumer brands. She has held c-level marketing, advisory and innovation roles at businesses including Speedo (Consumer), SAP (technology)and WPP (Media). In recent years, she has advised and consulted for household names including Harrods, Carrefour, PVH, Watches of Switzerland and many more. She is expert in every aspect of growing a business using the digital ecosystem including ecommerce, data & analytics digital marketing and gen AI.

Gemma is a recognised thought leader in the digital and marketing space and actively contributes to the advancement of women in technology through mentorship and community engagement. She is go-to-market lead for Witsend, Europe’s leading organisation for senior women in technology

She holds a BA (Cantab) in Modern Languages from the University of Cambridge.

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Adobe on AI | Episode 2: "Navigating AI Adoption Across the Enterprise"

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2025-11-26

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As AI continues to evolve, agentic AI is transforming customer experience. In the kickoff session of our three-part series, we’ll break down what agentic AI means, why it matters now, and how it's transforming the marketing lifecycle.

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