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REPORT
This year's report explores how generative and agentic AI shape experiences, highlights gaps and offers insights to help brands keep pace.
Signify increases net merchandised value by 55%.
Signify delivers personalised journeys and ecommerce for its millions of global consumers.
Building customer loyalty through unparalleled experiences
Virgin Atlantic co-ordinates with Adobe to create a holistic travel experience that adjusts to assist every customer
Truly connect with viewers, fans and subscribers
Read Driving success in the subscription economy to learn how customer experiences lead to lasting relationships.
Future of CMS: Content for humans and AI agents.
Learn how content management systems are evolving to support structured content that works for both human audiences and AI agents.
Scaling content with AI, without losing control.
Adobe is named a Leader in the 2026 Gartner® Magic Quadrant™ for Content Marketing Platforms, reflecting its approach to AI-driven content supply chains.
Adobe leads in Gartner Magic Quadrant™ for CJAO.
Adobe is named a Leader in 2026 Gartner Magic Quadrant™, redefining customer journey analytics and orchestration with AI-driven insights.
Can your digital asset management platform scale?
Most DAM evaluations stop at asset management. Learn how to assess a platform for delivery, governance and future growth.
Stop co-ordinating. Start creating.
How an AI Agentic Operating Model finally solves the real drag on your marketing team — and why Adobe and Omnicom built one together.
The AI search metrics that matter most.
Many brands gauge AI visibility with limited frameworks. Explore researched insights on how to optimise your brand equity in AI traffic.
Adobe: A leader in customer analytics tech.
Explore why Adobe is a Leader in The Forrester Wave™ Customer Analytics Technologies Q2 2026
AI creation to activation with Claude Design and Adobe.
Claude Design now connects to Adobe Experience Manager and Journey Optimizer. Send finished designs to either platform with one click.
Adobe helps you to understand how AI views your site.
Generative AI is redefining how people discover content. Here's what that means for your website — and how to check if you're ready.
